13 Effective Brand Taglines (And What Makes Them Powerful) - Personal Branding Blog - Stand Out In Your Career

13 Effective Brand Taglines (And What Makes Them Powerful) - Personal Branding Blog - Stand Out In Your Career What is one example of a brilliant tagline that perfectly captures a brands essence? Explain why it works well. The following answers are provided by members of  Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched  StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Delivering Happiness, Zappos Zappos nailed it with this tagline. It elevated them from being thought of as a shoe company to being thought of as a customer servicebrand that happens to sell shoes. Nailing the why behind the business allowed them to leap from $1B a year in sales at the time of their acquisition to $3B a year today. Sharing your values helps align customers to feel amazing about doing business with you.   â€"  Corey Blake,  Round Table Companies 2. Betcha Cant Eat Just One, Lays Lays potato chips arent particularly flavorful compared to other packaged snacking options, but they captured the essence of what makes people crave their products: the addictive quality of a full bag of crispy, salty carbohydrates and our deep-seated inability to control ourselves when confronted by it.  Same thing is true for popcorn or pita chips, but Lays caught on first!   â€"  Dave Nevogt,  Hubstaff.com 3. The World On Time, FedEx FedExs tagline perfectly captures the companys essence: a global organization dedicated to speed of delivery.   â€"  Andrew Schrage,  Money Crashers Personal Finance 4. A Diamond Is Forever, De Beers It taps into a huge cultural belief structure about diamonds and  how they are the hardest stone. Then it implies that their product and anything that product touches (i.e. your relationship with your loved one) will last forever. In four words, it encapsulates and perpetuates the entire cultural impact of diamonds and relates that entire value to the brand.   â€"  Brennan White,  Cortex 5. Maybe She’s Born With It. Maybe It’s Maybelline, Maybelline The tagline includes  a phrase that every woman can relate to. It articulates the desires of their potential user to improve their appearance but not let the makeup define who they are.  Maybelline can be part of their users daily routines so much that others will think  they were born with the natural beauty that they show every day.   â€"  Angela Harless,  AcrobatAnt 6. The Best or Nothing, Mercedes The Mercedes tagline The best or nothing fits perfectly with the way the company designs its cars: every detail is considered, and only the finest materials are used for each car. I also like the philosophy behind this line, which is the type of approach youd like both your employees and your children to follow. It seems like less of a slogan and more of a life approach.   â€"  Grant Gordon,  Solomon Consulting Group 7. Stay Thirsty, Dos Equis I  dont always drink beer, but when I do I prefer Dos Equis, Stay thirsty, my friends, and The Most Interesting Man in the World perfectly capture the Dos Equis brand essence. They want  to present their beer as delicious, fun and the favorite of interesting people. This campaign is incredibly famous, has been made into thousands of memes and is seen today as one of the best ads and taglines.   â€"  Miles Jennings,  Recruiter.com 8. Think Different, Apple Computer, Inc. Years before being elevated to God status, brands like Apple found it difficult to compete in an industry that had made itself used to cheap computing. Back then, owning an Apple  computer meant that you were  a revolutionary and renegade that was defying convention. This tagline personified the brand (it was the David to IBMs Goliath), and made lifetime devotees out of early  adopters.   â€"  Cody McLain,  WireFuseMedia LLC 9. Just Do It, Nike I love the Nike tagline because it captures the emotional impact of what Nike is all about, rather than simply being a descriptor. It is active, echoing Nike’s place as a well-loved sports/activewear brand. It also makes sense. Taglines that aren’t as effective merely describe what the brand does, like defining a word with its own definition. Or are just plain confusing.   â€"  Cooper Harris,  Klickly 10. Drivers Wanted, Volkswagen I always thought this old tagline perfectly encapsulated the Volkswagen brand while calling on people as  wanted  consumers, but it’s my favorite because it speaks so well for the CEO. I need  to lead and drive this company, and I want my team members to be drivers at what they do. When you have drivers at the helm of  all the parts of your business, thats something special.   â€"  Anthony Johnson,  American Injury Attorney Group 11. Be a Hero, GoPro This works so well because most of the events that the camera is used for are extreme sports, where the participant is trying to display himself in a superhuman/hero-type manner (jumping out of planes, etc.). The slogan also captures the quality of the camera to be heroic since it is durable. Thus, the product and the encouragement to push the user to do more or bigger things heroic fits perfectly.   â€"  Kofi Kankam,  Admit.me 12. Open Happiness, The Coca-Cola Company The  Open Happiness campaign further reinforced Cokes  brand as something linked to having a good time and being amongst friends.  So whenever people think of having a good time or are meeting friends, they think of Coke.   â€"  Pratham Mittal,  VenturePact 13. Mmm Mmm Good, Campbell’s Soup Campbells tagline is so interesting to me because they sell a product that so many millions can relate to as a comfort food. Its a taglinesimple enough for people of all ages to relate to, and unique enough that almost every American can instantly recognize it as theirtagline. Their ability to differentiate as a trusted and delicious product has allowed them to endure and thrive.   â€"  Joshua Dorkin,  BiggerPockets